Bacon eggs us on

If you could choose any Hollywood star to head an expensively revamped cinemagoing campaign, which instantly recognisable actor would you pick to bring in the audiences? Tom Cruise? Will Smith? Leonardo DiCaprio? Anne Hathaway?

None of the above. Instead, those nice people at EE - Everything, Everywhere - the new brand name for the 4G network comprising Orange and T-Mobile, have gone for good old Kevin Bacon to ignite EE Film Club, formerly Orange Wednesdays.

Great character actor that he now is at 54 after his brief leading man status way back when, Bacon might not seem now the most obvious "face" to try and launch a million new admissions.

But wait: isn't this the same chap who is the "star" of that popular parlour game Six Degrees of Kevin Bacon whereby people have to link any given actor to him by no more than six steps? If he's good enough to spawn a game then surely he's just the right fellow for EE.

If you've seen the ad then you'll realise just how droll it and he is. The idea is that various characters he's played in films like Apollo 13, Hollow Man, Footloose, A Few Good Men and Friday the 13th, debate which film they want to go and see.

Go Kevin!